Pure Essentials Now Open On 5th Avenue

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Pure Essentials, 234 5th Avenue
Pure Essentials, a health and beauty shop you may be familiar with from its location on the corner of 7th Avenue and 2nd Street, has just opened a second location at 234 5th Avenue, between President and Carroll, the newly remodeled space that used to be a residential unit.

Inside Pure Essentials, 234 5th Avenue
They’ve got nice selection of skin care, hair care, baby products, and more. Unlike the 7th Avenue location, however, they don’t share the space with a pharmacy (though The Modern Chemist recently opened nearby on 4th Ave).

They say they’re currently open daily from about 10am-8pm, though those hours may change as they settle in. Be sure to swing by and welcome them to 5th Avenue!