Improving Fourth Avenue Through the Citywide Neighborhood Entrepreneurship Project

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4th avenue

Fourth Avenue has been named as one of the areas that will be receiving aid as part of the TD Bank and Brooklyn Chamber of Commerce citywide entrepreneurial project.

Back in November 2012, TD Bank Group, along with TD Charitable Foundation, donated $200,000 to the Brooklyn Chamber of Commerce to help start the Citywide Neighborhood Entrepreneurship Project (NEP). The project aims to help with merchant organizing, commercial beautification, shop local initiatives, and attracting businesses to low and middle income areas.

Earlier this morning, the groups announced the specific neighborhoods and commercial corridors in most need of this revitalization, including Fourth Avenue (between Atlantic Avenue and 65th Street). From the press release:

The NEP will work directly with local development corporations and Business Improvement Districts to provide access to resources that help local businesses gain visibility, expand offerings, and solidify operations. The Brooklyn Alliance already convenes these groups to meet on a quarterly basis to provide up-to-date information on market issues and conditions, and introduce important topics, such as helping merchants benefit from new tourism spending and attracting new businesses to the community.

Brooklyn Borough President Marty Markowitz praises the Brooklyn Chamber President Carlo Scissura as well as TD Bank President Peter Meyer, who “fully understand that the better small business does, the better the entire community — and all its shops and residents — do.”

It’s an exciting development in the ongoing process of improving a sometimes problematic area.

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